Why good copy is a game-changer
Why your brand needs this copywriter →
Does your writing sound like AI strangled the life out of it?
Generic is never a good look, but not everyone has the skill to say what they mean in a way that lands with their target audience.
As an interviewer, video producer, and photographer, I've spent more than 20 years helping businesses shape their messaging. Add to this my obsession with human behaviour and persuasion, and you have the perfect reason to work with me.
Your brand deserves more than bland.
Services
Website Copy
Thought Leadership
Email Newsletters
Clear, engaging website content that helps explain what your business does and why it matters.
You're an expert in your field, but running a business doesn't allow you much time to write content. I'll take your thoughts and deliver consistent thought leadership articles that sound like you.
One of the best ways to connect with your target audience. Give your audience a reason to open your emails.
Blog Posts
Internal Communications
Brand Messaging
SEO-optimised copy that humans find easy and informative to read, designed for search and engagement.
Communication that helps teams connect without all that unnecessary corporate-speak.
Strategic copy that positions your brand with clarity.
Process
Discovery Meeting
Research & Strategy
Strategy Review
Every project starts with a conversation. I want to understand your business, your goals, your customers, and what success looks like for you. This is where I ask a lot of questions, listen carefully, and figure out what's really going on beneath the surface.
Once I have the bigger picture, I'll research your audience, competitors, industry, and positioning to determine what matters most to the people you'd like to reach.
Before I begin writing, we'll meet again to make sure we're on the same page. I'll share my recommendations, explain the direction I believe we should take, and get your input so we're both confident in the approach.
Writing
Review & Refinement
Final Delivery
This is where the ideas become words. I'll write clear, persuasive copy that sounds like your business and speaks directly to the people you want to attract. Every sentence has a job to do. No fluff and no jargon.
I'll send you the first draft for feedback and provide up to three rounds of revisions to ensure the copy is polished and ready to publish. Because we've invested time upfront in strategy and research, extensive rewrites are rarely necessary.
After the final tweaks are made, I'll send through the finished copy, ready for publishing. You'll have a polished piece of communication that's ready to go live and start doing its job.
portfolio
Thornbush Tours
Spec work
Written for a fictional adventure travel company specialising in backpacking tours across South Africa.
Brief
Blog post targeting Gen-Z travellers looking for affordable backpacking opportunities.
What it demonstrates
The ability to write for a specific audience in a tone they'd relate to, based on the brief.
Nutritionist Homepage Copy
Spec work
Homepage copy for a weight loss nutritionist.
The audience has been burned by fad diets before. The copy leads with their frustration, builds trust, and moves them toward a no-risk first step.
Brief
Direct response copywriting principles, written in a tone that doesn't sound like a medical brochure.
What it demonstrates
Hello Human Website Copy
I wrote all the copy across this website. Hello Human is my own corporate workshop and keynote business. The site is a live example of brand copywriting, positioning, and web content working together.
Hello Human Email Welcome Sequence
Lead Generation/Self-Initiated
A three-part welcome sequence triggered when event attendees signed up for a Hello Human lead magnet.
Email one builds trust and sets the tone. Email two explains what Hello Human is and isn't. Email three tells the story of why the service exists, and invites the reader in.
What it demonstrates
The ability to stay consistent across a series and move a reader from curious to convinced.
Henry's Date Long-Form Profile
Lead Generation/Self-Initiated
Written to demonstrate content writing and storytelling capability for Heatwave Agency, my photography and video production business.
Based on a real interview with Henry Meyer, who lived with a brain tumour, epilepsy, and partial blindness for years without speaking publicly about it. The piece opens from an unwitting date's perspective before revealing Henry's story. I chose this format to build empathy through revelation.
Henry's Response
Client feedback
Marinda van Wyk is a gifted storyteller who has an exceptional ability to get to the heart of an issue. Her narrative style is courageous, authentic, and deeply human, capturing the lived experiences of real people with honesty and dignity. Autism South Africa worked with Marinda on a documentary featuring three autistic adults sharing their workplace experiences. Through skilled interviewing and thoughtful storytelling, she created a powerful piece that presents the realities faced by many autistic individuals in professional environments.
The documentary has become an important tool for raising awareness, challenging assumptions, and promoting more inclusive workplaces.
Marinda does not shy away from difficult conversations or stories from the margins of society. She combines empathy, professionalism, and strong communication skills to create content that is both impactful and meaningful. I would recommend Marinda without hesitation to any organisation or individual seeking support with storytelling, content creation, or strategic communications.
Juliet Carter, National Director: Autism South Africa
Marinda has done copywriting work for our Winning Edge blog and social media. Her work was exceptional. She pays great attention to detail, is extremely thorough, and consistently delivers a high standard of work. I would gladly recommend her to any business looking to make use of her services.
Duane Lew, Winning Edge
Say hello
marinda@hellohumanconnect.com
Cell Number
083 280 4468
Based in Johannesburg, South Africa